About John Centi

Who is John Centi

I am an entrepreneur from a small town in Western New York.

I have been on an avid pursuit to love life and all things in this world since I can remember.  I have a great appreciation for nature, even in its every minor detail and its one of the main drivers of my happiness, daily.  I just believe that sometimes its the most simple things, that make us the happiest.

Work History:

I started my first job at 13 scooping ice cream in Chautauqua Institution, where I met some of the most influential people in my life and began my working career.

When 18 years old I moved to the mountains to pursue snowboarding because of my pure love for it.  I spent some amazing years in Mammoth Lakes California and spent every day adventuring around the mountains while working at Wave Rave Snowboard Shop where I was ironically in charge of T-Shirts.  I worked primarily in sales at Wave Rave and will always be thankful for the every opportunity that presented itself while I worked there.

When I was 21, I made a decision to step away from snowboarding as an athlete, all of my sponsors and go a different route.  This decision was made on the day I started my first company SNOWREV.  The company mission was to create a new media source that goes against any politics that did exist in the industry at the time including paying for editorial content and giving rider content priority to sponsored riders.  Our basis was to give the riders that deserved respect, the respect they deserved, regardless of whether or not they were sponsored.  This creative passionate allowed me to teach myself some very important tools and I spent countless hours teaching myself photoshop, css, html and php programming.  During the years of Snowrev, we reached over 6 million avid snowboarders and attained a community of over 20,000 members in our first year with a community.

At 22, One of the members from the Snowrev project, Annemarie LoConti from the LoConti Law Group and I started The Injured Riders Foundation, a 501c3 non profit organization dedicated to helping people who get injured participating in action sports who have limited or no health insurance.  Our efforts have covered over $80,000 in hospital bills for injured athletes.

At 24, I moved in to a very interested business of commerce and collaborated on a business called Suburban Blend.  This business was an already existing skate and snowboard shop that was planning on closing their doors and going out of business.  Together with the Tower 1 partnership group and some avid snowboarders, we attained the shop and all of its assets and pursued the continuation of the shop.  We added an online commerce channel that allowed us to grow the businesses reach way beyond the limitations of our home town. This site has almost reached its first 1 million visitors and have worked with over 4,000 customers.

At 27, I founded a company based on print, art and design called Ink Wells Co  This company has by far been my favorite.  The people involved and the creative freedom and sales orientation of this business makes the optimist in me come to life in full swing.  I handle some amazing accounts with Ink Wells that I never could have aligned myself with in my past business.

When it comes down to it, I am a person who believes in fate, in persistence and the ever pursuit of mastery.